San Antonio, Texas Jul 12, 2025 (Issuewire.com) - After transforming the consulting landscape for small and medium enterprises (SMEs) across Brazil, Berry Consulting is setting its sights on international markets. The company, which operates on a 100% online franchise model, announced plans to enter the United States and Chilean markets in 2026, building on unprecedented growth that has seen the company expand to over 120 franchised units serving approximately 3,000 clients nationwide.
"We've proven that high-quality consulting can be democratized through technology," says Rodrigo Peres Amora, co-founder and partner of Berry Consulting. "What started as a mission to help Brazilian entrepreneurs access professional guidance has evolved into a scalable model that we believe can transform small business consulting globally."
A Brazilian Success Story
Berry Consulting's journey began in 2017 with a simple yet powerful premise: most small businesses couldn't afford traditional consulting services, yet desperately needed professional guidance to survive and thrive. The company's founders developed an innovative franchise model that combines online delivery with local expertise, supported by proprietary AI tools that dramatically reduce costs while maintaining quality.
The results speak for themselves. Berry has grown at an average rate of 250% annually over the past five years. More importantly, the company has demonstrated measurable social impact through its work with Brazilian SMEs.
"We've seen firsthand how proper guidance can transform a business," Amora explains. "Our clients show revenue growth of 35% or more, but the real satisfaction comes from knowing we're helping create jobs and strengthen local economies across Brazil."
The company's success is built on a comprehensive service offering that spans financial consulting, strategic planning, marketing, sales, and human resources. Unlike traditional consulting firms that focus on large corporations, Berry has developed methodologies specifically designed for the resource constraints and unique challenges facing small businesses.
Innovation Through Technology
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A key differentiator for Berry has been its early adoption of artificial intelligence to enhance consulting delivery. The company has developed proprietary AI tools that automate routine analytical tasks, allowing human consultants to focus on high-value strategic work.
"We're not replacing consultants with AI we're augmenting them," Amora clarifies. "Our technology handles data analysis, document processing, and initial assessments, which means our consultants can spend more time on creative problem-solving and relationship building."
This technology-first approach has enabled Berry to serve hundreds of clients while maintaining personalized attention a combination that traditional consulting models struggle to achieve. The company's internal software development team continues to innovate, creating tools for customer relationship management, project management, and even large language models customized for business consulting.
Social Impact and Economic Development
Beyond financial metrics, Berry Consulting has demonstrated significant social impact across Brazil. The company's focus on small business development has contributed to job creation, business formalization, and economic inclusion in communities that traditionally had limited access to professional business support.
"When small businesses succeed, entire communities benefit," notes Amora. "We've helped thousands of businesses, which means more job opportunities, increased tax revenue for municipalities, and more stable local economies."
The company's model has proven particularly effective in reaching underserved markets. Through its franchise network, Berry has extended consulting services to remote areas of Brazil where traditional consulting firms rarely operate, contributing to more balanced regional development.
Research conducted on Berry's impact shows that participating businesses not only improve their financial performance but also develop stronger management capabilities, adopt better business practices, and demonstrate increased resilience during economic downturns.
The US Market Opportunity
The planned expansion into the United States represents both a natural evolution and a significant challenge for Berry Consulting. Amora sees substantial opportunity in the US market, where over 33 million small and medium businesses face many of the same challenges that Berry has successfully addressed in Brazil.
"The US small business market is enormous and underserved by traditional consulting," Amora observes. "Most SMEs can't afford McKinsey or BCG, but they desperately need strategic guidance. Our model bridges that gap."
The company plans to start operations in 2026 and intends to scale its franchise model across the United States, adapting its methodologies to reflect American business culture and regulatory requirements.
Amora anticipates that the company's AI-enhanced approach will be particularly well-received in the US market, where technological adoption among small businesses has accelerated dramatically in recent years. "American entrepreneurs are generally quick to adopt technologies that drive efficiency and growth," he notes. "Our platform aligns perfectly with that mindset."
The expansion will involve more than simply translating existing services. Berry plans extensive market research to understand the specific needs of American SMEs, regulatory requirements, and competitive dynamics. The company is also preparing to adapt its technology platform for English-language operations and US business practices.
Chilean Market Entry
Chile represents a strategic stepping stone for Berry's broader Latin American expansion plans. The country's stable economy, established business culture, and growing SME sector make it an attractive initial target for international growth.
"Chile offers an excellent opportunity to test our international expansion model in a market that shares some cultural similarities with Brazil while presenting its own unique characteristics," Amora explains. "It's a manageable-sized market where we can refine our approach before tackling larger, more complex markets."
The Chilean expansion will likely focus initially on the country's major urban centers, where small business density is highest and technological adoption is most advanced. Berry plans to establish partnerships with local business organizations and adapt its service offerings to address Chile-specific challenges such as access to international markets and compliance with Chilean regulatory requirements.
Technology as a Competitive Advantage
Berry's success in Brazil has been significantly enabled by its proprietary technology platform, which the company views as a key competitive advantage for international expansion. The platform integrates customer relationship management, project management, AI-powered analysis tools, and communication systems into a unified solution that enables efficient service delivery at scale.
"Our technology allows us to deliver Fortune 500-level consulting to mom-and-pop businesses," Amora emphasizes. "That's not hyperbole our AI tools can perform market analysis, competitive intelligence, and strategic planning that would have required teams of analysts just a few years ago."
The company continues to invest heavily in technology development, with plans to introduce even more sophisticated AI capabilities for the US market launch. These may include automated financial modeling, predictive analytics for business performance, and AI-powered business plan generation.
Building for Scale
Berry's franchise model has proven highly effective in Brazil, allowing rapid geographic expansion while maintainingquality standards. The company plans to replicate this approach in both the US and Chilean markets, recruiting local franchise partners who understand regional business dynamics.
"Our franchisees aren't just service providers they're local entrepreneurs who have a stake in their clients' success," Amora explains. "This creates a powerful incentive structure that ensures quality while enabling rapid scaling."
The company is developing comprehensive training programs to prepare international franchisees, including modules on Berry's consulting methodologies, technology platform usage, and business development strategies. The goal is to maintain the high service standards that have driven Berry's success in Brazil while allowing for local market adaptation.
Looking Ahead
As Berry Consulting prepares for international expansion, the company remains committed to its core mission of democratizing access to high-quality business consulting. The lessons learned from transforming thousands of Brazilian businesses provide a strong foundation for tackling similar challenges in new markets.
"Small businesses are the backbone of every economy," Amora reflects. "By helping them succeed, we're not just building a business we're contributing to economic development, job creation, and social mobility. That mission is as relevant in the United States and Chile as it is in Brazil."
The company's expansion plans represent more than geographic growth; they reflect confidence in a consulting model that combines human expertise with technological innovation to serve markets that traditional firms have often overlooked. If successful, Berry's international expansion could help establish a new paradigm for small business consulting one that prioritizes accessibility, effectiveness, and social impact alongside financial returns.
With its track record of rapid growth, demonstrated social impact, and innovative approach to service delivery, Berry Consulting appears well-positioned to make a significant mark on international markets. The company's 2026 expansion will be closely watched as a test case for whether Brazil's innovative consulting models can successfully cross borders and cultures.
Rodrigo Amora is co-founder and partner of Berry Consulting, Brazil's fastest-growing online business consultancy, and is currently expanding operations to the United States and Chile. His company has developed proprietary AI tools that democratize access to high-quality business consulting for small and medium enterprises.
Source :Berry Consulting
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