San Antonio, Texas Jul 12, 2025 (Issuewire.com) - You've built Berry Consulting into a network of over 120 franchised units serving thousands of small businesses across Brazil. What impact do you see consulting having on a country's economy?
The numbers speak for themselves. Small and medium enterprises represent 99% of formal businesses in Brazil and account for 52% of formal employment. When you strengthen these businesses through professional consulting, you're not just helping individual companies you're building the entire economic foundation of a country.
Our research shows that companies receiving consulting support experience an average revenue increase of 35% and productivity gains of 27%. But here's what's really powerful: these improvements create a multiplier effect throughout the economy. When a small retail business increases its sales by 35%, it hires more employees, buys more from suppliers, and contributes more in taxes. That ripples through entire communities.
Your studies show some remarkable statistics about formalization. Can you explain why this matters for economic development?
Formalization is absolutely crucial. We've found that formalized entrepreneurs earn nearly three times more than informal ones R$ 6,117 versus R$ 2,115 monthly in Brazil. When consulting helps businesses formalize, you're not just increasing their income; you're bringing them into the formal economy where they can access credit, participate in government programs, and contribute to the tax base.
In Brazil, we've seen consulting programs help move 24 million people out of extreme poverty by enabling sustainable entrepreneurship. This demonstrates how business consulting becomes a tool for social inclusion and economic development.
You're expanding to the US market. How do you see the potential impact there?
The opportunity in the United States is enormous. There are over 33 million small and medium businesses in the US, representing 43.5% of the GDP and employing nearly half the private sector workforce. Yet many of these businesses face the same challenges we've solved in Brazil lack of strategic planning, limited access to expertise, and inadequate use of technology.
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What excites me most is that we're entering the US market at a time when AI is democratizing access to high-quality consulting. Our proprietary AI tools can deliver enterprise-level strategic advice at prices accessible to businesses of all sizes. This means we can serve the 99% of companies that traditionally couldn't afford top-tier consulting.
How does AI change the consulting landscape for small businesses?
AI is the great equalizer. Before, only large corporations could afford teams of analysts and strategic consultants. Now, our AI-enhanced consultants can provide the same level of analysis and insight to a small family restaurant or local service business.
We've automated recruitment systems, virtual assistants for sales and project management, and business plan generation tools. This allows us to serve more clients at lower costs while maintaining high quality. One consultant using our AI tools can effectively do the work that previously required an entire team.
What role does consulting play in economic inclusion?
This is deeply personal for me. My parents ran a small bakery and struggled without access to business knowledge and tools. They eventually went bankrupt, which shaped my mission to democratize business education.
Consulting breaks down barriers for women, youth, minorities, and low-income entrepreneurs. In Brazil, we've seen initiatives like "Elas Empreendem" specifically support female entrepreneurs from low-income backgrounds. When you provide business training and support to these historically marginalized groups, you're not just creating individual success stories you're building a more inclusive economy.
Looking at the broader picture, how should governments think about supporting SME consulting?
Governments should view SME consulting as infrastructure investment. Just as you build roads and bridges for physical commerce, you need to build consulting and advisory services for business development.
The return on investment is exceptional. Our data shows that for every real invested in consulting, there's a multiplier effect throughout the economy. It's one of the most cost-effective ways to drive economic growth, create jobs, and reduce inequality.
What's your vision for Berry Consulting's impact in the US market?
We aim to serve 1,600-2,000 US small businesses within 3-5 years, creating 300-500 direct consulting jobs and helping our clients collectively create thousands more positions. But the impact goes beyond numbers.
We want to demonstrate that with the right tools and support, American small businesses can compete globally. We're bringing Brazilian innovation and frugality to American entrepreneurship and efficiency. I believe this combination can create something truly powerful for the US economy.
Any final thoughts on the relationship between SME consulting and national economic development?
Small businesses are the seed corn of economic prosperity. When you help them grow through professional consulting, you're planting the foundations for sustained economic growth, innovation, and social mobility. The 33 million small businesses in America deserve access to the same level of strategic guidance traditionally available only to Fortune 500 companies.
Making that happen isn't just good business it's essential for building an economy that works for everyone.
Rodrigo Amora is co-founder and partner of Berry Consulting, Brazil's fastest-growing online business consultancy, and is currently expanding operations to the United States and Chile. His company has developed proprietary AI tools that democratize access to high-quality business consulting for small and medium enterprises.
Source :Berry Consulting
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